If you are a new business owner or simply want to get more from your existing Facebook page, there are a few things you should know. These tips will help you create your profile, add content, connect with other businesses on Facebook, and more.
Create a profile picture
You’ll need a profile picture if you’re creating a business Facebook page. This image is displayed as an avatar on the Facebook News Feed, as well as in search results and comments. Therefore, choosing a profile picture that accurately represents your business is essential.
Your image should be clear and uncropped. Ideally, a high-resolution image should meet the platform’s minimum image size requirements.
Some brands like to incorporate a logo into their profile pictures. However, it’s best to create a standalone logo. Otherwise, you risk your logo clashing with your business’s slogan.
The perfect Facebook profile picture is about 360 pixels 360. When you’re finished, save the file as a PNG. Changing the file format or compressing the image can also increase its quality.
Add a cover image
A cover image is one of the essential elements of your Facebook page. It should stand out from the crowd, draw attention, and tell visitors why they should engage with your brand. To create a great cover photo, you should balance aesthetics, design, and the size of your cover photo.
The size of your cover photo varies depending on what type of Page you have. For example, a business page’s cover photo will be sized differently than a group’s cover photo. Also, your cover photo will appear on desktops, smartphones, and mobile devices.
Your cover photo should be no larger than 100 KB. Cover photos may contain text, but you shouldn’t use more than 20 percent of the space for text.
Some of the best Facebook cover photos incorporate graphics and text. One example is Andy Westface’s cover photo. His graphic features pastel colors and cute animals.
Add a cover video
Adding a cover video to your Facebook business page can be a great way to engage with your audience. Cover videos are similar to cover photos, except that they are a video that takes up space on your profile. However, unlike cover photos, there are specific rules you must follow to make sure your video is booming.
The first thing you should do is decide what you want your cover video to say. It is best to focus on critical elements, such as a call to action. You should also avoid introducing too much clutter. Your video should be focused on the most critical aspects of your business and not distract users from the main Page.
The best cover video follows the standard Facebook cover video guidelines. In addition, it should include a few things, such as a clear message, a call to action, and an aesthetic.
Connect with other businesses on Facebook
A Facebook business page is a great way to boost your online presence and increase brand awareness. It’s free to create and maintain and can be a powerful tool to promote your business. In addition, you’ll find several tools and techniques for optimizing your Page for better search results, and you can customize it to suit your business needs.
A business page can have various features, including adding a “call to action” button. This feature makes it easier for customers to contact your business or book a service.
In addition to the buttons, you can also add links and information to your Page. When visitors click on these links, they’ll be able to see more about your business and make a direct connection to your site.
Track engagement metrics
To understand the success of your Facebook page, you should track engagement metrics. Engagement includes comments, likes, and clicks. This information helps you understand whether your content is effective. For example, when you know how many people interact with your posts, you can create the right content for your audience.
You can see how many of your followers are engaged by checking the “Engaged Users” column in Facebook’s Insights interface. For example, if you have 200 followers, you can estimate your engagement rate as 2%.
Another metric you can track is your Page’s reach. You can find it under the Content tab. It is also possible to export a detailed report of your Page’s reach.
In addition, you can also check your video views. These are the numbers of users who watched a video for three seconds or more.
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